social media marketing
This service's primary focus is to create a social media strategy for building awareness and engagement on social media channels. We customize the approach for each customer but includes an audit of existing media profiles, goals and objectives, audience targets, approach and implementation recommendations.
Search engine optimization (seo) and search engine marketing (sem)
A successful SEO strategy is made up of many parts and requires an integrated approach that merges content marketing, social media, conversion rate optimization, influencer marketing and more. By combining these (and other) tactics together you are able to create an optimized, socialized, publicized, advertised and influencer activated approach that will enable you to be the best answer, wherever your customers are searching.
branding and brand awareness
Comprised of how to provide great customer service so that people talk about your brand, ensuring that you provide value that exceeds their expectations. We work to keep your name in front of your market, utilizing on-going blog postings, development of social media groups, and speaking engagements that promote your brand.
Influencer marketing is about brands engaging and developing relationships with individuals that have relevant topical reach and resonance amongst a community that aligns with goals of the brand. Beyond media and industry celebrities, influencers can range from popular book authors/keynote speakers to niche industry experts. Influencers can also include current customers, employees and members of the media.
strategic business planning
Includes the development of a comprehensive step by step guide that puts in writing to achieve its business goals and objectives. The five primary elements of the plan are the company vision, mission statement, critical success factors, strategies and actions for objectives, and a prioritized implementation timeline.